BBH hires Smart TXTBKS creative Aste Gutierrez as Nike CD

BBH has hired a creative director to lead its regional Nike business.

Aste Gutierrez

Aste Gutierrez

Joining the agency’s Singapore office is Aste Gutierrez, who was part of the team that won the Philippines first grand prix at Cannes, Smart TXTBKS, during his time at JaymeSyfu.

He has also worked at Fred & Farid Shanghai, AKQA Shanghai, BBDO Guerrero and Party New York, and won awards at D&AD Yellow Pencil and Grand Clio among others.

Among his first contributions for Nike is the creation of an Unlimited Stadium in Manila, a running track shaped like a shoe.

Nike Unlimited Manila


BBH APAC’s ECD Scott McClelland commented: “Aste brings with him a great creative mind and a relentless energy that seems to know no bounds. He is a true black sheep.”

Aste said: “I’ve long been a fan of the leadership and work coming out of BBH Singapore — what they’ve built in this agency is staggering. From our very first conversation, I was sold, and keen to participate any way I can.”


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