The Hoffman Agency Singapore wins BCA PR brief

The Hoffman Agency has announced winning a PR brief for the Building Construction Authority (BCA) of Singapore.

The announcement:

Singapore, August 24, 2016 – The Building Construction Authority (BCA) of Singapore has re-appointed The Hoffman Agency Singapore as its public relations agency-of-record for the Singapore Green Building Week (SGBW) 2016,

Into its eighth run from 5 – 11 September, SGBW will play host to international green building experts, policy-makers, academics, built environment practitioners, tenants and end-users, including members of the public and students, for a congregation of ideas, collaboration, partnership and learning, to achieve a shared vision of a greener planet through the green building movement.

The International Green Building Conference (IGBC) 2016 will be the anchor event of SGBW. To be held at Marina Bay Sands Singapore from 7 to 9 September this year, IGBC expects to attract more than 1,000 participants from over 30 countries – from thought leaders, real estate developers to urban planners, architects, engineers and other industry professionals.

“With climate change being more pertinent an issue now than ever before, we are excited to partner with BCA for the second year in a row to communicate key initiatives, partnerships and conversations from SGBW 2016 to further reinforce BCA’s role as a thought leader in the green building industry, both locally and regionally,” said Shawn Balakrishnan, General Manager, The Hoffman Agency Singapore.

Leong Ee Leng, Director of Corporate Communications Department, Corporate Development Group, BCA, said, “The decision behind engaging The Hoffman Agency was the team’s capabilities in integrated communications. Their keen understanding of the green building landscape would help deliver the PR results needed for the Singapore Green Building Week, one of BCA’s biggest annual calendar event.”

Source: press release


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