TAT ad shows caring side of Thais

Thailand’s tourism body TAT has launched a campaign to show the caring side of the country’s people.

TAT video

In a 60-second film called ‘We care’, a policeman is shown helping a tourist with directions and a motorcyclist stopping to help a man in the wheelchair cross the road.

The film comes a few weeks after TAT launched a film in which the famous Thai smile took centre stage in a commercial.


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