Opinion

Advertising is all about belief

Chris CatchpoleIn this short piece originally posted on Facebook, Chris Catchpole responds to a post by DDB New Zealand chief creative officer Damon Stapleton on Campaignbrief in which he argues that the biggest threat to advertising is creatives who have lost their confidence.

I’ve worked in agencies that believe in themselves way beyond reason. Agencies where you actually felt like you were adding to the world.

As you might imagine, those were my best stints – places people still talk about today even if they’ve changed hands, changed management or even folded since.

I’ve also worked at some with zero self belief – and zero self worth.

You knew that whatever you did as a creative wouldn’t get sold properly and would 99 times out of 100 never see the light of day.

It’s ALL about self belief.

An idiot can sell a bad idea if he has incredible confidence. A genius can’t sell an incredible idea if he has no confidence.

We need people to follow us.

My best bosses were almost like religious leaders – they showed you the way. The others simply block your way.

We can all fly. Just make sure you don’t stick around with the bastards who clip your wings every time you try.

Chris Catchpole is the executive creative director at Interone BBDO in Beijing. In his career, he has worked for Phibious, Lowe Vietnam, Saatchi & Saatchi, Publicis and Bates, and has owned his own businesses.

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