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Bar-B-Q Plaza echoes Apple with launch of new frying pan

A new campaign from Thailand’s Bar-B-Q Plaza positions a new frying pan in the same slick fashion as a product from Apple.

The campaign, “The Secrets of Black Pan”, created by GREYnJ United Thailand, has prompted a range of parody content, depicting the pan as an ‘iPan’.

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The agency’s social team responded to the sentiment by suggesting that the pan comes with wireless chopsticks.

“The Secrets of Black Pan”

In another film, Bar-B-Q Plaza revealed why they made changes to their pans.

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