Bar-B-Q Plaza echoes Apple with launch of new frying pan

A new campaign from Thailand’s Bar-B-Q Plaza positions a new frying pan in the same slick fashion as a product from Apple.

The campaign, “The Secrets of Black Pan”, created by GREYnJ United Thailand, has prompted a range of parody content, depicting the pan as an ‘iPan’.


The agency’s social team responded to the sentiment by suggesting that the pan comes with wireless chopsticks.

“The Secrets of Black Pan”

In another film, Bar-B-Q Plaza revealed why they made changes to their pans.


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