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Beer brand ‘grafittis’ public buildings in Singapore in visual art stunt

Desperados, a brand of beer from Asia Pacific Breweries, has hired a group of street artists to ‘spray’ public buildings in Singapore, where graffiti is illegal.

Break Normal

The installations, which are actually light projections on walls, were beamed on to the National Gallery, National Stadium and People’s Park Complex in the conservative citystate.

The ‘Paint the unpaintable city’ campaign, which involved local artists Zero, Tech and Brandon Tay, has received an mixed response in social media, with some wondering whether the stunt will encourage young Singaporeans to start vandalising public buildings.

Desperado

One of the posts on Desperados’ Facebook page also clearly shows the light projection covering the artist’s right hand, which is pointed out by a Facebook user. Others thought the images had been photoshopped on to the buildings.

Grafitti by Desperados

In an update on the brand’s Facebook page after the images had been posted for a few hours, Desperados posted a video of the stunt. The brand wrote: “Break the law? We’d rather BreakNormal. And guess what? It didn’t take Photoshop or another Michael Fay for us to paint the unpaintable city.

“Desperados approached us to create something that would really make their young audience sit up and take notice, and that’s exactly what we’ve achieved here,” said Kim Douglas, Southeast Asia MD of SapientNitro, the agency behind the campaign.

Venus Teoh, head of marketing at APB Singapore, commented: “#BreakNormalArtHack epitomises the spirit of the Desperados brand – having adventurous experiences at the edge of the boundary, through a fresh and innovative perspective that sparks curiosity and interest in our consumers.”

 

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