GOVT Singapore hires Jude Foo from JWT as business director

Jude FooGOVT Singapore has hired Jude Foo from J. Walter Thompson as business director.

Foo will work on accounts including MINI Asia, General Mills Southeast Asia, Nestlé and the newly won National Gallery Singapore business.

The announcement:

Independent creative agency GOVT Singapore has hired JWT Singapore’s Business Director Jude Foo.

Jude joins the Singapore creative hotshop as Business Director, tasked to lead the growth and integration of the agency’s Account Management, Planning, Digital and Social capabilities.

In addition, he will lead senior counsel to the agency’s key clients in National Gallery Singapore, MINI Asia, General Mills Southeast Asia and Nestlé. The agency has a current headcount of 25 and is posed to grow to 40 in the next 18 months.

Jude reports to the agency’s Managing Director, Leon Lai.

“Jude’s decision to join GOVT instead of other established agency network opportunities signifies his belief in the growing reputation of this agency. We (the founders) have always believed that in order for the agency to grow, the identification and investment in the right type of talent is extremely crucial. Jude’s arrival is the start of the next phase of growth for GOVT, and the leadership team is extremely confident that Jude will not only thrive, but excel in his role in GOVT Singapore.”

Jude started his career in Ogilvy, working on the Coke, Health Promotion Board and Danone-Dumex portfolios before moving to DDB to work on the DBS business. During his 4 years in DDB, Jude was identified as 1 of DDB’s 7 Rising Stars and went on to win Best Young Talent in 2011. He eventually headed up the DBS Group Strategic and Marketing Communications (GSMC) portfolio in DDB.

A move to JWT Singapore was next for Jude, where he led and successfully retained the Changi Airport Group account. Jude was also Business Lead for the FMCG portfolio – Pizza Hut, Bayer, Schick, Fraser & Neave, alongside HSBC Bank.  Jude was also awarded “Suit of The Year” at the Institute of Advertising Hall of Fame Awards in 2015.

“I am honoured by this opportunity to join the GOVT Singapore family. The agency has seen success and growth year-on-year, due to the belief, drive and ambition of each and every team member to deliver the best for our clients. This is why the work from GOVT Singapore has resonated with clients, who are looking for ideas that are on-brand and impactful. I am looking forward to working closely with the teams and clients to drive the agency’s growth.“

Source: press release


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