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OCBC Bank hires local agency GOVT

GOVT has won the OCBC advertising account in what could prove to be the new business coup of the year for a local agency in Singapore.

OCBC Bank

The agency, which has an office in KL as well as its home base on Outram Road, claimed the business after a final round of pitching with Singapore’s largest agency, Ogilvy, according to numerous industry sources.

GOVT has landed a one-year contract to handle the bank’s advertising starting from the beginning of 2017.

A statement from the bank’s head of group corporate communications, Koh Ching Ching, reads: “We have decided to award THE GOVT PRIVATE LIMITED our creative agency account for 2017. During the pitch process, we met a number of network and independent agencies, all of whom presented strong and thought-provoking ideas in their proposals. We are happy to see the high level of creative talent within the industry in Singapore. We look forward to working with GOVT to develop new creative solutions to engage our customers.”

The local shop takes on the multi-million dollar account from multi-national network McCann, which did not participate in the review.

The win is probably the most significant in GOVT’s short history. Leon Lai, the agency’s co-founder, wrote on Facebook today: “4 years ago, Aaron Koh, Casey Loh and myself dreamed that we would one day create a Singaporean agency that we would be damn proud of, an agency that will one day get a chance to lead work for great Singaporean brands. Along the way, a certain Timothy Chan decided to join in the party.”

“We pitched and won this account against fantastic agencies, agencies that we have a tremendous amount of respect for. But the icing for us is that we won it on our own terms, and will lead this in a different agency structural format. To a better GOVT!”

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