News

Innisfree appeals to young Malaysians with catchy music video featuring YouTubers

innisfree video

Cosmetics brand innisfree has launched its first music video to appeal to young Malaysians, recruiting YouTubers and influencers to promote its new personalised range.

The song was performed by Jenn Chia a.k.a. So, I’m Jenn, and features Charis Ow, Nisa Kay, Kittie Yiyi and Brian See.

The film, devised by Isobar Malaysia, is part of a larger campaign which kicked off earlier this month to promote ‘My Cushion’ that included a pop-up mall event and a microsite that lets consumers customise their Cushion online using the three steps illustrated in the video.

Johnny Nam, brand general manager at Amorepacific, commented: ‘My Cushion’ was conceptualised to allow them to customise every aspect of their innisfree Cushion product not just to suit their individual skin needs but also their individual personality; from the base option and applicator type all the way to the case design with more than 100 designs to choose from.”

Credits:

Isobar Malaysia

Executive Creative Director – Liew San Yen
Project Director – Elwin Tan
Account Executive – Sarah Lim
Creative Group Head – Wong Chin Wei
Art Director – Chan Weng Joe
Designer – Estelle Lai
Copywriter – Too Wei Lian
Programmer – Chan Zhou Hua 

innisfree Malaysia

Brand General Manager – Johnny Nam
Assistant Marketing & PR Manager – Peggy Low
Senior PR Executive – Yap Joo Yee

Hashtag City (innisfree’s PR Agency)

Senior Influence Manager – Loh Hui Ping
Senior Influence Executive – Suraya Amer

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing