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Singapore commuters invited to lift Narelle Kheng’s mood with a digital bottle of Coke

Coca-Cola is running an outdoor campaign in Singapore that invites consumers to change the mood of singer and actress Narelle Kheng from glum to spritely by manoeuvring a bottle towards her on a digital billboard.

Coca-Cola outdoor billboard

On pressing a button on the screen at 10 Clear Channel bus shelters around the citystate, the bottle can be moved towards Kheng and then a video is triggered showing The Sam Willows singer “waking up to the Coke moment.”

Coca-Cola Singapore

Commuters are then invited to take a selfie with an image of Kheng and share it on social media.

The outdoor idea is part of a new regional ad campaign that highlights the physical energy-giving properties of the famous fizzy drink with the line ‘Perk up your afternoon’.

The campaign is part of a global effort to introduce Coke’s new ‘Taste the feeling’ platform.

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