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FrieslandCampina unveils media agency roster

FrieslandCampinaDairy giant FrieslandCampina has announced its agency roster in Asia as the company looks to boost the effectiveness of its marketing activity in the region.

GroupM’s MEC has been assigned strategic planning and offline media buying for the FrieslandCampina’s consumer products in Asia, while Essence and Pervorm have been tasked to handle digital media planning and online procurement.

Dentsu Aegis Network media agency Carat will be engaged for strategic planning, off- and online media buying and digital planning services for business group consumer products for China and Hong Kong.

FrieslandCampina’s brands include Frisian Flag in Indonesia, and Alaska in the Philippines.

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