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Twitter to downsize in Hong Kong as ad sales staff transferred to Singapore regional HQ

TwitterTwitter is to scale down its Hong Kong operation less than two years after launching in the territory.

A number of staff are to relocate to regional hub Singapore as part of a global restructure by the struggling microblogging platform, according to a report from Hong Kong Free Press.

Twitter’s advertising and media partnerships staff are to head south, but China MD Kathy Chen, who joined the company just seven months ago from Microsoft, is to stay on at the company.

The aim of the restructure is to “increase our business discipline and streamline our operations for long-term success,” a Twitter spokesperson told HKFP.

A statement shared with Mumbrella this afternoon reads:

We are not closing our Hong Kong office. We are transitioning our work, such as advertiser sales support and media partnerships, from Hong Kong to our Asia Pacific headquarters in Singapore, while our MD of Greater China, Kathy Chen, will still be based in Hong Kong. Greater China is an important part of our commitment and network across Asia Pacific which is one of our largest and fastest-growing regions in the world.

We have a growing business of connecting Chinese advertisers to the global Twitter audience and have demonstrated early success in bringing more Chinese content onto Twitter for overseas Chinese Twitter users. We’re transitioning the support for our users, partners and advertisers in the Greater China market to our Asia Pacific headquarters in order to increase our business discipline and streamline our operations for long-term success.

Twitter has Asia operations in Seoul, Tokyo, Singapore and Jakarta and is going through a large-scale restructure to streamline the company globally.

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