Vizeum Singapore wins Disney On Ice media account

Disney On IceMedia agency Vizeum has been appointed by Feld Entertainment’s Disney On Ice brand.

The announcement:

Vizeum, part of Dentsu Aegis Network, today announced its appointment as the media agency on record (AOR) by Feld Entertainment Disney On Ice. Vizeum successfully clinched the account and will be responsible for driving media planning and buying strategies across multiple mediums and platforms in Singapore.

Disney On Ice brings to life heart-warming Disney stories through the incredible talents of world-class ice skaters, lavish costumes, dazzling lights and enchanting music to create an extraordinary show for families around the world. New productions of Disney On Ice are created frequently to bring world favourite Disney characters, such as Mickey Mouse, Donald Duck, the Disney Princesses, and the Toy Story gang, to sing and dance with audiences around the globe. There are currently nine different Disney On Ice productions playing across the world.

“We are very pleased to confirm Vizeum as our Media Agency for Disney On IceSingapore 2017. We are very excited about the potential of this partnership and are looking forward to working together,” said Colleen Sun, Regional Marketing Manager – SouthEast Asia & India for Feld Entertainment.

“Winning this opportunity to work with Feld Entertainment is of great importance to us,” said Shrivathsa Raghunathan, MD Vizeum Singapore. “This is a unique challenge that we view as an opportunity to showcase the depth and breadth of our media buying expertise. We’re very excited to collaborate with Feld Entertainment on such an iconic project.”

Source: press release


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