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Grey APAC boss Nirvik Singh promoted

Nirvik SinghNirvik Singh, the regional boss of advertising agency Grey, has been promoted.

Singh, who has steered the network through a difficult few months in the wake of the ‘I Sea’ app controversy, has been given Middle East and Africa to run in addition to Asia Pacific.

The announcement from the agency:

SINGAPORE, 7 November 2016 – Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific since 2009, will take on the additional role of Chairman & CEO for Grey Group’s Middle East and Africa region.

A 27-year industry veteran of the global advertising and marketing agency headquartered in New York City, Nirvik has played a monumental role in the growth and development of the network’s comprehensive offerings across Asia.

Under his leadership, Grey Group Asia Pacific features among the leading communications networks and his trademark business acquisitions has been instrumental in the development of Grey’s digital and shopper offerings in the region. Nirvik’s passion and his trademark skill to strengthen Grey’s presence has earned him widespread accreditation as the key accelerator of strategic growth across the Asia-Pacific region.

His highly-regarded business acumen has led to numerous additions to the Grey network including; RC&M (Rural Communications & Marketing services) in India, Yolk (Interactive & Digital media network) in Singapore, DPI (Shopper), Star Echo (Marketing Services) and ArtM (Integrated Communications) in China, Vinyl-I (Creative Digital agency) in South Korea and nudeJEH (Advertising & Digital agency) in Thailand, amongst others.

Jim Heekin, Chairman and CEO, Grey Group (Global) said: “Nirvik has been a prime mover in our dynamic growth and development in Asia. He has been relentless in building our geographic footprint with premier acquisitions, accelerating our offerings in a host of disciplines including digital and shopper and raising the creative bar. He has won every major professional award in Asia. I know he will bring the same single-minded dedication and achievement to his added responsibilities”

In his newly elevated role, Nirvik will continue to work closely with Jim Heekin, Chairman and CEO, Grey Group, and Michael Houston, Global President of Grey.

Grey press released its first piece of work since the ‘I Sea’ app drama last week, with a campaign from Hong Kong for the tourism board.

The network has responded to the crisis by laying low at first, with Southeast Asia chief creative officer Ali Shabaz pulling out of a number of commitments to judge awards.

A key recent people move was the shift of Michael Knox from Melbourne to Hong Kong to lead the creative offering for that market after the move of Keith Ho to Beijing.

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