Maybank hires Initiative for regional media

Maybank has appointed Initiative as its regional media agency.


Beginning in 2017, the IPG Mediabrands agency will handle media planning and buying for the bank in Malaysia, Indonesia, Singapore, Philippines and Cambodia.

Initiative takes over the account from Publicis Media agency Zenith.

Initiative MD Kristine Ong commented: “We are excited to be working with Maybank to catapult its 2020 strategic objectives by being fearless in our approach, brilliant in our work, dynamic by design and seamless in execution.”


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