U Mobile launches ‘Telcolympics’ to highlight failings of rival networks in Malaysia

Malaysia’s U Mobile has launched a new ad campaign in which telco networks compete in the ‘Telcolympics’.

U Mobile contestant

One after the other contestants are disqualified for various failings of their networks, such as data only being available on weekends. 

Enter U Mobile, which puts in a masterful performance on the mat with a pair of pom-poms and a bright orange tutu.

The campaign, created by ad agency BBDO Malaysia, emerges three months after U Mobile came up with a humorous take on the three types of Waze users in Malaysia to promote its free data package.


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