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Heineken reignites Cities campaign with series of consumer experiences at Singapore Flyer

Heineken will take over Singapore’s giant ferris wheel, the Singapore Flyer, in a campaign that will see the creation of five specially designed capsules, each offering a different customer experience.

The beer brand has teamed up with five local creative minds to create the experiences as part of its global Cities campaign, which kicks off next week and is now in its third year in Singapore.

Five capsules on the Singapore Flyer will be transformed into interactive experiences combining sound, lighting, design, music and drink.

“We are thrilled that Heineken has brought Cities back to Singapore for its third year,” said Asia Pacific Breweries Singapore head of marketing Venus Teoh. “It never fails to engage and excite.”

Heineken will use the Shape Your City theme to launch a new, limited edition bottle design.

 

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