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Philips Korea encourages healthier living with launch of new campaign

Philips Korea has launched a new campaign that seeks to motivate people to lead healthier lives.

The campaign, created by iris Seoul and called ‘Today’, is centred around a 40-second brand film that says people have become so focused on being busy that they forget about the value of ‘today’.

Huijin Park, iris Seoul’s head of strategy and insights, said: “In a fast paced and future-oriented society it’s really challenging to convince people to appreciate the present moment and challenge perceptions around the true meaning of innovation. Innovation should not be about a curved screen or a time saving feature. True innovation should enrich and improve our daily lives for the better.”

The campaign will also feature an editorial agenda of healthy tips that feature bites of practical information that people can apply to their everyday life.

 

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