Sad snowman saved from a lonely Chinese new year in McCann campaign for Coca-Cola
A sad snowman is spared a lonely Chinese new year as two animated characters leap from a bottle of Coke and create other snowmen to keep it company, in a new campaign from McCann Worldgroup.
Coca-Cola’s clay doll figurines, A Fu and A Jiao, who first appeared in Coke campaigns in 2001, are seen jumping from the bottle and saving the day after a boy enjoying a celebration with family laments the solitude of the snowman.
“Since the true spirit of Chinese New Year is to be with family, we wanted to refresh the unbreakable bonds that keep family together,” said Cia Hatzi, APAC regional business director for Coca-Cola, McCann Worldgroup.
“In this endearing tale, the Clay Dolls help a young boy bring a smile to a lonely snowman. The young boy empathizes with the snowman because he recognizes that everyone deserves to be with family during important celebrations.”
The campaign, which launches later this month, includes TV, packaging, in-store, out of home, cinema and digital.
Credits:
Creative directors: Jeremy Guo & Hesky Lu
Account management: Cia Hatzi, Felicia How, Sophia Guo
Creative planner: Jay Caplan
Senior art director: Kris Yang
Senior copywriter: Billy Liao
Agency producer: Alison Lin
TVC production house: Animal Factory Films
TVC post production House: MPC Shanghai
TVC director: Augusto de Fraga
Packaging design production House: Ember Lab
Steve Jones is regular contributor to Mumbrella in Australia and Asia having held the title of chief reporter for several years. He is a journalist with more than 30 years experience and has worked for a number of consumer and trade titles in the UK and Australia
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