News

Sad snowman saved from a lonely Chinese new year in McCann campaign for Coca-Cola

A sad snowman is spared a lonely Chinese new year as two animated characters leap from a bottle of Coke and create other snowmen to keep it company, in a new campaign from McCann Worldgroup.

Coca-Cola’s clay doll figurines, A Fu and A Jiao, who first appeared in Coke campaigns in 2001, are seen jumping from the bottle and saving the day after a boy enjoying a celebration with family laments the solitude of the snowman.

“Since the true spirit of Chinese New Year is to be with family, we wanted to refresh the unbreakable bonds that keep family together,” said Cia Hatzi, APAC regional business director for Coca-Cola, McCann Worldgroup.

“In this endearing tale, the Clay Dolls help a young boy bring a smile to a lonely snowman. The young boy empathizes with the snowman because he recognizes that everyone deserves to be with family during important celebrations.”

The campaign, which launches later this month, includes TV, packaging, in-store, out of home, cinema and digital.

Credits:

Creative directors: Jeremy Guo & Hesky Lu

Account management: Cia Hatzi, Felicia How, Sophia Guo

Creative planner: Jay Caplan

Senior art director: Kris Yang

Senior copywriter: Billy Liao

Agency producer: Alison Lin

TVC production house: Animal Factory Films

TVC post production House: MPC Shanghai

TVC director: Augusto de Fraga

Packaging design production House: Ember Lab

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing