Senior executives depart ad platform AdParlor amid sales and marketing restructure

adparlorTwo senior executives have departed social and video advertising platform AdParlor as part of a restructure, Mumbrella can reveal.

Vice president of marketing Asia Pacific David Rhoades, who was also VP of AdParlor parent company Adknowledge, and director of sales and business operations Randy Olsen have both left.


David Rhoades

Both had relatively brief stints with the company.

Olsen only joined in January from cyber security firm FireEye, while former Uber Singapore country manager Rhoades arrived in September 2015 from online supermarket Redmart where he was entrepreneur in residence.

Adknowledge Asia chief executive Matt Sutton, who became the region’s first CEO in April, denied it was part of a wider shake-up, and stressed the company was expanding its workforce.

The restructure will see Rhoades replaced by Elle Von Dierer  who will head up all aspects of commercial support, including marketing.

Sutton said it has also centralised all sales operations locally in a manner “that will enable the company to better manage our joined up sales ops processes between USA and Asia – a key goal for 2017”.

Olsen’s role was “very much an internal operational role”, he said.

Matt Sutton

Matt Sutton

“We’re certainly not going through a retrenchment, it’s very much the contrary,” Sutton told Mumbrella Asia. “We have 25 open headcount for 2017, 18 of which we are targeting filling between now and the end of Q2.  That makes us one of the most aggressive hiring companies in digital in Asia – hiring the right people is one of the most important components of our success.”

Von Dierer has an “open headcount to build out her own marketing team and we are in the interview process right now”, he added.

AdParlor is also recruiting for a VP of data.

Sutton’s appointment earlier this year came as AdParlor unveiled plans to double its headcount through growth in existing markets – Singapore, Hong Kong, Thailand, Malaysia, Indonesia, Korea, India, Philippines and Taiwan – as well as entering new markets.


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