Six agencies launch bids for Singapore Tourism Board global media account

STBSix agencies have made bids to handle global media for the Singapore Tourism Board, it has emerged.

Carat Media Services Singapore, GroupM Singapore, IPG Mediabrands (Singapore), Mediacom Singapore, OMD Singapore and Zenith have all submitted tenders.

It is expected STB will draw up a shortlist from the six agencies.

The contract of long-running incumbent agency MEC expires in March next year.

Singapore Tourism Board said it is searching for an agency which can provide “innovative, agile and impactful” ad placements.



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