Strategic corporate communications agency launches in Kuala Lumpur

craig-j-selbyThe team behind Kuala Lumpur-based independent PR agency Orchan has launched a second complementary agency.

Metanoia will offer reputation management, strategic corporate communications and research and advocacy services, with a leaning towards public affairs, government relations and trade and investment opportunities.

The new agency is to be headed up by Craig Selby (pictured), one of the co-founders of Orchan alongside Farrell Tan. Based in Kuala Lumpur, it will provide consultancy in Singapore, New Zealand, Australia and Cambodia.

Both Orchan and Metanoia work on the premise of ‘change’ being the only constant in life, with the name Metanoia a Greek word meaning the changing of one’s mind or way of life.

“Our Orchan experience has been a strong catalyst for the emergence of Metanoia,” said Selby. “Client requests for counsel over the years ignited opportunities to step beyond public relations. We recognise that with the current broader industry landscape, opportunities exist regionally to take a more focused approach to key issues facing businesses that step outside the public relations arena, yet maintain strategic overlap with it.

“Many clients seek a trusted ear and a ‘go-getter’ who can work with them as a support partner to refine their business DNA, branding, key communications messages (internally and externally), and to offer fresh perspective from an observant outsider’s vantage point.”

Metanoia starts life with six consultants, with the team’s primary focus on Southeast Asia, with particular reference to Malaysia, Indonesia, Myanmar, Vietnam and Cambodia.

“Our mission is to enable clients to achieve their objectives through honest, insightful counsel, authentic advocacy and creative communications – informed by deep insights, thorough analytics and a strong understanding of stakeholder groups,” added Selby. “Fostering a culture of unconventional, lateral thinking allows us to accomplish this, as our counsel is not limited by any particular service or discipline, and embraces a variety of integrated tactics to achieve success. In essence, we want to help our clients see clearly, speak authentically and act decisively.”


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