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Moove Media transforms bus into tropical island in launch campaign for Yeo’s Coconut Water

Outdoor media firm Moove Media and creative agency Go Big have decked out a Singapore bus in the form of a tropical island in a campaign to launch Yeo’s Coconut Water.

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Seats have been replaced with PVC cushions to create deck chairs, floor stickers with images of sand and a boardwalk line the interior of the bus while blue sky stickers adorn the ceiling.

The campaign, which took just a week to execute according to Moove Media, is designed to associate Coconut Water as a natural thirst quencher for Singapore’s humid conditions.

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Moove Media chief executive Jayne Kwek said: “We are thrilled to tie up with Yeo’s for the first time to launch this concept bus.

“A concept bus does more than a normal body wrap. It brings the advertisement to where the commuters are and draws them into an experience. This helps to strengthen product recall.”

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