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Tech firm invests in Southeast Asia with appointment of MD

iasGlobal tech and data firm Integral Ad Science (IAS) has appointed Niall Hogan as managing director of Southeast Asia as he pledged to help firms tackle ad fraud and brand safety concerns.

Hogan, who spent four year in London with IAS, will take responsibility for strengthening its foothold in the region.

“Fraud, viewability, and brand safety are key issues for the advertising industry globally,” said Hogan, before vowing to “maximize the impact of [advertisers] media spend.”

IAS managing director for APAC, Stephen Dolan, said: “IAS is making substantial investments in Southeast Asia and we are delighted to have Niall Hogan extend his knowledge and expertise to Singapore and to the wider market.

“Niall’s experience will be an incredible asset for IAS so we can better serve our customers and partners in their quest to increase transparency, inventory quality, and the ability to invest in digital with confidence.”

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