Y&R Malaysia names Emir Shafri as ECD

Y&R Malaysia has appointed Emir Shafri as executive creative director, filling the vacant seat left by Gigi Lee.

Shafri has spent the last five years at Y&R Singapore, where he headed up the agency’s digital division. Returning to his home city Kuala Lumpur, Shafri will work with the agency’s group managing director Lisa Hezila and report to regional chief creative officer Marcus Rebeschini.

He said: “Y&R has had a long line of amazing creative leaders, including my own father (Malaysian advertising veteran Dato’ Shafri Mohamad) who led the agency more than 25 years ago. I’m most excited to have this opportunity to take up the baton and write the next chapter of Y&R’s long legacy.”

Rebeschini added that he hoped Shafri’s appointment would “evolve” the agency into a new era.  Shafri’s predecessor Gigi Lee acted as ECD for six years before leaving Y&R to join TBWA Malaysia as chief creative officer in November last year.


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