Mindshare Hong Kong names Caroline Chan as MD as Paul Gibbins moves to Thailand

Mindshare Hong Kong has appointed Caroline Chan as managing director.

Caroline Chan

She replaces Paul Gibbins, who has moved to Bangkok, Thailand, to oversee Mindshare’s Ford business for the ASEAN region. He had overseen the Hong Kong agency for four years.

Paul Gibbins

Chan has led sister GroupM agency Maxus Hong Kong for four years between 2010 and 2014. She then became director of GroupM’s sports and entertainment division across North Asia. She reports to GroupM Hong Kog chief executive Melanie Lo.

“In recent years, Mindshare Hong Kong had made a lot of changes in talent profile and structure. A leader like Caroline with her width of experience is perfectly placed to build on these strong foundations,” said Lo.

Chan added: “The fact that the Hong Kong operation is now a part of our broader Greater China team with access to a wide talent pool across our offices in China and Taiwan makes our ability to deliver even stronger. Our refreshed team structure and focus on digital will allow us to stand out in the market.”


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