Dr Mumbo

Ever wanted to see the ‘palette of your life’? Prepare to be disappointed

Dr Mumbo is rather perplexed by a new marketing campaign from Malaysian agency Entropia that appeared in his inbox today.

The agency claimed to have developed a “breakthrough” artificial intelligence device for Japanese firm Nippon Paint.

Described as ‘Paint New Happiness’, the tool links your Facebook account to the brand’s website, scans your photos and in a few seconds gives you the ‘palette of your life’. Something so grand has to be worth giving in to a harmless bit of data harvesting and user profiling.

And while previous experience has informed Dr Mumbo that DIY is far from his forte, he was nevertheless intrigued to find out more about his ‘palette’ and whether this would “inspire deeper human connections” – as promised by the campaign’s press release.

This was the result:  

Grey, nude and the world’s ugliest blue. Dr Mumbo thought he had led a colourful life, painting the town red across every corner of the globe. It would appear not.

How depressing.

It’s time to hit the bar and paint the town er… blue. And don’t forget grey too. What an uplifting brand activation this has proved to be.


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