Warc 2017: India and China in top 5 of global agency rankings

India and China have been named the third and fifth best countries in the world for advertising in the Warc 100 report. The list ranks the world’s best marketing campaigns, agencies and brands based on their performance at effectiveness and strategy awards.

Three Indian agencies, including BBDO Mumbai, Mullen Lintas Group Mumbai and Ogilvy & Mather Mumbai, made the annual list’s top 10 creative agencies for 2017. MediaCom Mumbai was also ranked the sixth best media agency.

Ariel’s groundbreaking ‘Share the load’ campaign by BBDO Mumbai and MediaCom Mumbai’s was named the best campaign for 2017, and was the only Asian campaign to make the top 10.

Procter & Gamble won top advertiser for the second year in a row, ahead of Unilever in second and Nestle in third. Meanwhile, Vodafone was named the year’s top brand.

“This year’s Warc 100 reflects an industry in flux. It’s clear from the rankings that TV-led, ‘big idea’ advertising, when executed well, is still highly effective,” said David Tiltman, Warc head of content. “But we’re seeing a range of alternative approaches also capable of generating business results – from data-driven ‘moment marketing’ to stunts or events designed to focus consumer attention.”

The full results are available here.


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