News

Marina Bay Sands unveils spectacular light show by Australian agency Imagination

Singapore’s Marina Bay Sands has revamped its iconic light and water show with the help of Sydney-based experience agency Imagination.

The multimillion-dollar show, entitled Spectra, combines an LED light and fountain performance that tells the story of Singapore in four stages, starting with its the country’s origins and ending with its role as an innovation centre of the future.

Created over a two-year period, Spectra will officially replace the previous show, Wonder Full, which ends its six-year run in February.

Imagination, which has an office in Singapore, has overseen the New Year’s Eve light and firework display in front of Sydney’s iconic opera house.

While the Marina Bay Sands project is eclipsed by Sydney’s New Year’s Eve show in terms of scale, Imagination’s director of production Trevor Smith said the Singapore project was unique due to its projected longevity.

Speaking to Mumbrella Asia, he said: “This is new ground for us because it’s the opportunity for the agency to build something long-lasting. The last show lasted for six years and this one we expect to go on at least the same amount of time, but probably closer to 10 years.”

As with Water Full before, the show combines lasers, lighting, water effects and projections set to an orchestral soundtrack. However, this time the projects includes a synchronisation software called timecode, which enables the soundtrack to trigger all of the light and water effects in harmony together, down to the millisecond.

The show also uses energy-efficient LED light and the fountains are powered by water filtered and recycled from the bay, in an effort to make it more eco-friendly.

Marina Bay Sands’ president and chief executive officer George Tanasijevich said: “This new show has given us the opportunity to work with homegrown talent and global creative artists to produce an experience that is compelling from start to finish.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing