Havas Singapore promotes ECD Andrew Hook – with no plans to directly replace him

Havas Singapore has promoted its executive creatives director Andrew Hook to the role of chief creative officer.

The promotion marks the end of the ECD role at Havas as the agency does not intend to replace him, but has said it will hire more senior creatives instead.

Andrea Conyard, CEO of Havas Singapore, said: “This promotion is indicative of the growth in our agency and we will be looking to re-organise our creative division to keep up with this momentum.

“While there will be no direct replacement for the ECD role, we will be expanding our creative division with senior appointments in the next few months.”

Havas recently announced plans to globally merge its creative and media divisions into one P&L.  The move saw a number of leadership manoeuvres in Asia-Pacific, including Havas Creative Group’s chief executive for APAC Mike Amour becoming CEO across the group’s 79 regional offices.

Hook, an industry veteran of 16 years,  has held the ECD role since 2014, when he joined the agency from DDB Singapore.

In his new role, Hook will be responsible for the creative output of Havas Singapore and will continue to work across new and existing clients, the agency said in statement.

Hailing from Auckland, New Zealand, Hook started his career at boutique shop Generator and moved to Singapore in 2005 to join boutique agency Generator. Havas has not revealed who will replace Hook as ECD.

Conyard said: “Andrew has played a critical role in shaping the creative culture of Havas Singapore and our recent account wins and awards are a testimony to his leadership. His commitment to creative excellence and his collaborative spirit will prove to be invaluable as we evolve our unique Havas Village model in Singapore.”

Hook added: “It has been an incredible journey at Havas so far. I have been truly blessed to be surrounded by a bunch of dedicated and passionate people right across the agency.  And I am humbled that the leadership team has put their faith in me to help lead the Havas family in the next chapter.”


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