MullenLowe wins first Cannes Lion Gold for Singapore in 2017

MullenLowe has become the first agency from Singapore to win a Gold at this year’s Cannes Lions International Festival of Creativity for Unilever’s Clear anti-dandruff shampoo.

The short films entitled ‘Bullish Boss’ and ‘Bridezilla’ were part of a campaign that scooped the prizes in the ‘Film: Cinema, TV and Digital Content’ sub-category of the ‘Health & Wellness’ division.

Tri Tran-Tue, the global brand vice president of Clear, said the campaign was aimed at “utilising art to underline stress as a leading cause of dandruff”

The two videos were released on YouTube by Clear on April 19 – the day before the Cannes entry deadline – and between them had amassed 1,600 views at the time of publication.

MullenLowe has stated that the campaign ran on paid digital media globally and in cinemas in Singapore, but has not specified where.

A still from Clear Singapore’s 2016 campaign, featuring footballer Cristiano Ronaldo

When asked for further details on the digital media and cinema plan, plus more on the media spend, MullenLowe declined to comment.

Creative: MullenLowe Singapore

Director: James Teh

Production house: Bullet Bangkok

Editing: OMG! Bangkok

Post production: Post Bangkok

Music and sound design: Yessian New York


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