Publicis Media makes raft of hires for technology division

Publicis Media has made a series of senior appointments from across Singapore to bolster its data, technology and innovation division.

The company has hired Amnet’s Marc Langenfeld as programmatic strategy lead and Amobee’s Janet Leung as director of product.

The DTI team

Nicole Watson has also joined from Xaxis as director of strategy, alongside Eyeota’s Jiyoun Yoon as director of data and technology.

Meanwhile, Publicis Media’s Joelle Siew has also been promoted from senior account manager to director of activation, after four years with the team.

The announcement:

The newly created roles are in response to the rapidly evolving ecosystem of technology, platforms and data and recognise the need for talent from diverse backgrounds to drive innovation, strategic thinking and operational execution.

“Senior talent investment drives multi-dimensional products forward. We recognise the importance of data and technology in the delivery of media solutions to power our brands like Starcom, Zenith, Mediavest | Spark, Blue 449 and Performics, and to provide quality assurances that marketers rightfully demand,” said Jonathan Mackenzie, head of the DTI division at Publicis Media Asia Pacific.

All five leads will report into Mackenzie.

Source: Publicis Media



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