Dr Mumbo

DBS’ programmatic ad takes a tumble

Here we go again: another day and another unfortunate programmatic placement.

Today’s contender is Singaporean bank DBS, which found itself alongside some less than ideal content on The Straits Times website.

The article focused on the sad tale of a woman who fell to her death after being distracted by her phone.

So perhaps not ideal to back it up with the message “Can I have your number?” featuring a delighted looking woman clutching a phone.



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