DDB hires creative-turned-consultant David Shaw as chief strategy officer

DDB Group Singapore has become the latest creative agency to add the role of chief strategy officer to its leadership team.

David Shaw

The agency has hired former consultant David Shaw to head its brand and planning divisions, following in the footsteps of Y&R Indonesia, Leo Burnett Shanghai and Grey Group Singapore, who recently added the CSO  role to their ranks. 

Shaw began his advertising career 36 years ago as a copywriter for Saatchi & Saatchi Singapore, and has worked in agencies including J. Walter Thompson and BBDO in Singapore and Canada.

During his time as creative director of JWT Singapore, Shaw worked with DDB’s creative chairman Neil Johnson, the chief creative officer Chris Chiu and creative group heads, Joel Chin, Chris Lim and Chew Ping Nan.

After departing JWT in 1997, Shaw became a regional marketing lead at HP and Lenovo, before co-founding consultancy firm CourageousBrands in 2014.

He said: “I’ve been a fan of DDB for a long time – huge respect for what David and Neil have accomplished at the agency – so it was hard to resist the call.  But what struck me when I got here is how tightly knit Jeff, Melvin, Chris and the teams are. You need that trust and collaboration to scale your success in these challenging times.”

Commenting on the creation of the new role, DDB Group CEO for Singapore and Asia David Tang said: “We’ve seen how the game has shifted. Far beyond just brilliant creative execution and ads, our clients want us to make the really serious marketing impact for their business, especially at the CEO and CMO levels.

David is an exceptional practitioner: He’s a creative-turned-client-then-consultant, and gets what clients want from an agency in creative marketing solutions. What’s more, he’s a gentleman who fits our ‘talented and nice’ mould at DDB. I think clients will like his marketing sense and savvy.”


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