JWT Singapore producer leaves to do ‘something more meaningful’ with Electric Lime Films

Independent production company Electric Lime Films has lured a new producer away from one of its advertising agency partners J. Walter Thompson Singapore.

The company has recruited content producer Gaurav Mishra to join their team-of-five in Singapore from September.

Mishra, who is due to leave the agency at the end of August, has worked at JWT’s production arm Chameleon since the end of 2014 when he first joined as an intern. He was later hired as a junior producer and then promoted content producer in May last year.

During his time there, he helped launch JWT25, the agency’s millennial video response unit, which aimed to create ‘snackable’ content with 25 days.

Speaking to Mumbrella Asia about his decision to move from advertising to pure production, Mishra said: “JWT has been a great learning experience for me, but I was losing the reason for why I joined, which was for the art of storytelling. I’d like to start working on writing short films, narratives and documentaries and more personal projects. EL Films gives me the flexibility to do that.”

“Agency life gives you amazing opportunities to travel all over the world to shoot film. But sometimes campaigns can just drag on and on; it can sit in the edit suite for a year and then it may be picked up again. You also get to feel quite ‘safe’ at an agency: you know there will always be work and a project to do, but I want to take that risk to do something a little more meaningful.”

“JWT has been an excellent place to start my career. The people have nurtured my talent, guided me throughout the way and I can only thank them enough for giving me the opportunities they have given.”

Opened in November 2016, EL Films’ Singapore office currently works with regional network agencies, including DDB, Mullen Lowe, R/GA, BBH, Ogilvy and JWT.

Most recently the production house and JWT created a film for InterContinental Singapore, which featured one of Japan’s most prominent food critics, to promote the brand’s culinary experience.


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