MullenLowe Group buys PR agency Salt Singapore

MullenLowe Group has bought the London and Singapore-based public relations agency Salt for an undisclosed sum as it continues to roll out its “hyperbundled” global offering.

Marianne Blamire with founding employee Nicky Young

Salt Singapore, which opened in 2012 and won the Mumbrella Asia award for Culture in 2016, will be officially rebranded as MullenLowe Salt. The agency will be physically integrated with MullenLowe Group’s Cantonment Road-based team “in due course”, a spokesman for MullenLowe Group said.

The spokesman said there will be no redundancies during the course of the integration and the Singapore office’s managing director and co-founder Marianne Blamire will retain her role.

She said: “I’m a strong believer that Asia represents a huge growth opportunity and is the most dynamic place to execute. We’re looking forward to building bespoke teams with MullenLowe Group to deliver truly integrated strategic thinking and stand-out creative work for brands and companies across the region.”

The acquisition will give MullenLowe access to public relations capabilities in Asia and in Europe. Meanwhile, the United States network has its own PR division with offices in Boston, New York and Los Angeles.

Over the last few weeks, MullenLowe’s Asian offices have undergone significant changes as the network unravels its answer to the “all under one roof” strategy as seen across other networks, such as Havas’ ‘village’ model and WPP’s ‘horizontality’ approach.

Back in March, India’s MullenLowe Lintas Group reorganised its leadership, putting chief creative officer Arun Iyer in the role of chairman, while the president and Mumbai office head Raj Gupta was named chief executive officer. The move was announced to coincide with the launch of the Indian group’s ‘hyperbundled’ offering.

Similar announcements have also been made in Japan and China, while Vietnam’s leadership was consolidated into Singapore’s. 


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