PubMatic hires former MCN programmatic head for APAC role

Ad tech firm PubMatic has appointed Cameron Dinnie as customer success director for the Asia-Pacific region.

Dinnie joins the automation company from CHE Proximity, and has previously held the role of programmatic lead for Australian TV and digital saleshouse MCN.

The announcement:

Dinnie has a substantial track record in programmatic advertising in Australia. He was formerly head of programmatic in Australia for CHE Proximity, where he hired and built a team of traders and analysts that brought media, creative and data together into one division.

Prior to that role, Dinnie was head of programmatic at advertising sales house MCN, responsible for trading across the TEN Network, Telstra Media and Foxtel Digital assets. In 2015, Dinnie led the roll out of MCN’s programmatic TV offering.. He started at MCN in 2004, working in audience research where he was responsible for the pricing strategies for Foxtel’s television and digital advertising inventory.

“We are looking forward to Cameron making a significant impact in the APAC region for PubMatic, and benefiting from his significant experience in publisher-led monetization, as that is our focus globally, and in the region,” said PubMatic APAC Vice President Jason Barnes. “We continue to expand our business across the region, underpinned by the growing adoption of header bidding and wrapper technology, and increased mobile and video monetization for our publisher clients.”

Sydney-based Dinnie said he believed there was considerable upside for publishers seeking to use programmatic advertising effectively, and to boost the prices (CPM’s) they received for their digital advertising inventory.
“We are at the beginning of the programmatic revolution for publishers in the region and I see my role at PubMatic as helping our publisher clients get the best out of their technology investments,” said Dinnie. “My goal is to apply my experience and knowledge to help publishers manage complexity and help them implement the best solution so they can meet their business objectives.”
Dinnie’s priority growth markets for PubMatic in the region are India, Japan, Singapore, Australia, New Zealand, Thailand, and Vietnam.

Source: PubMatic


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