StarHub uses famous Martin Luther King speech for Singapore National Day ad

StarHub has released a new commercial ahead of Singapore’s National Day that mixes excerpts from Martin Luther King’s ‘I Have a Dream’ with images showing people “delighting in the bond of racial and religious harmony”.

Created by Blk J and Freeflow Productions, the 90-second video features a number of scenes showcasing everyday life for different ethnic groups living in Singapore.

Entitled #RegardlessofColour, the monochrome commercial follows StarHub’s recent efforts to promote racial harmony in  Singapore with campaigns such as Home by Homes and the Majulah Moms, which saw 51 Singaporean mother sing the national anthem together.

Commenting on the latest video, StarHub’s chief marketing officer Howie Lau said: “The harmony we enjoy today does not come easily. This year, we want to pay tribute to everyone for working tirelessly to build and safeguard our way of life. This video, graded in black and white, is our way of encouraging all to unite as #OneNationTogether, regardless of race, language or religion.”

Blk J DDB chief executive officer Rowena Bhagchandani added: “The National Day video for StarHub is a love project for us. As a homegrown company, we are humbled to be given an opportunity every year to tell stories that define and celebrate the Singapore spirit. We hope Singapore enjoys it as much as we did making it.”


Chief marketing officer: Howie Lau

AVP (brand & marketing communications): Oliver Chong

Senior manager: Alex Chan


Creative heads: Khalid Osman, Lester Lee.

Creative team: Sid Lim (Senior Art Director), Michael Chin (Writer)

Account head: Rowena Bhagchandani

Account team: Rachel Fang, Fiona Huang

Producer: Amanda Tan

Freeflow Productions

Director: Roslee Yusof

Senior producer: Jill Soong

Producer: Emma Liang

Assistant producers: Shereen Ibrahim, Keane Tan

Director of photography: Bjorndidierm Charpentier

Art director: Chris Koh

Offline editor: Ong Zhilin, Jowell Tan

Assistant editor: Ashvin Segar

Colourist: Royston Van Huizen

Post producer: Cara Suplido Tan

Sound design & Music: Song Zu

Audio usage and licensing: Big Sync Music


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