Zenith and GroupM to do battle for LVMH APAC

French luxury goods distributor LVMH Moët Hennessy is set to choose between Zenith and GroupM for its media account in Asia-Pacific.

A number of networks are understood to have pitched globally for the multi-million-dollar business. The account will cover media planning and buying for LVMH’s world-renowned brands including Dom Perignon, Veuve Clicquot, Louis Vuitton, Christian Lacroix, and TAG Heuer.

According to sources with knowledge of the pitch, LVMH has now whittled down the competing agencies to its agency-of-15 years, Zenith, and WPP’s media arm GroupM in APAC. The latter is pitching as a collective of agencies as part of WPP’s ‘horizontality’ approach to client business.

The pitch’s outcome is due to be decided next month. A representative of LVMH APAC declined to comment.

Last year, Asia was said to account for 37 per cent of LVMH’s total revenue of S$13.1 billion, making it the largest share of global revenue. According to the report, Japan alone accounted for 8 per cent of global revenue in the first quarter of 2016.


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