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Blis expands into Indonesia with CtrlShift’s Quenten Smith at helm

Ad tech firm Blis has opened an office in Indonesia following several years of rapid expansion across South East Asia.

The data and location specialist has hired Quenten Smith to lead the Jakarta-based operation as agency group head, who joins the company from digital marketing agency CtrlShift Indonesia.

Smith has more than 13 year’s industry experience across multiple APAC territories and has previously held senior positions at companies such as Dentsu Aegis Network, Omnicom Media Group and Yahoo!

He will be charged with spearheading Indonesian business development by introducing Blis’ location data advertising technology and solutions to agencies based there serving Southeast Asia’s largest digital advertising market. He will report to Richard Andrew, regional business director Asia, Blis.

“Jakarta is a strategic choice for Blis’ Asian expansion roadmap, and our market entry is bolstered by the addition of Quenten, one of the top media experts in the region,” said Andrew.

“Establishing operations in Indonesia, one of the region’s major media and commercial hubs, ensures we are well positioned to engage top media agencies who are increasingly shifting budget to programmatic spend, while others are still heavily invested in managed media.”

“I’m thrilled to join Blis at a time when the firm is poised for further Asian growth and expansion. Backed by market-leading products and highly accurate data sets, Blis is well placed to offer regional media agencies, trading desks and data partners the best services to lead the market with our Movement data and reach the best audiences at scale,” added Smith.

The company now has APAC offices in Singapore, Hong Kong and Australia. In 2016, the company secured US$25m in Series B funding for international expansion, sales and marketing.

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