CapitaLand to launch online mall on Lazada Singapore

Shopping mall giant CapitaLand is to launch its own ‘online mall’ on South East Asian e-commerce site Lazada Singapore.

The shop-in-shop on Lazada.SG aims to connect shoppers between the offline and online spaces. The new mall will  allow users to shop online and collect their goods in CapitaLand stores.

CapitaLand Asia CEO Jason Leow with Alexis Lanternier, CEO of Lazada Singapore

The announcement: 

In line with Singapore’s Smart Nation push to reinvent retail, CapitaLand will launch a shop-in-shop aggregating the offerings of retailers in its Singapore malls on Lazada.SG by the end of this year. To facilitate an O&O experience, shoppers who patronise the CapitaLand official store on Lazada.SG will have the option to collect their purchases in CapitaLand malls. 

As a start, CapitaLand will roll out two unmanned click-and-collect lounges at Plaza Singapura and Bugis+ for shoppers to collect and return their parcels. In addition to collection lockers, the lounges will feature fitting rooms and a product-testing bench to enhance the overall shopping experience.

 Jason Leow, CEO of CapitaLand Mall, said: “As more and more shoppers make purchases both offline and online, we recognise that omni-channel retailing is the way to go for our retailers to maximise their reach and market share. As the owner and manager of Singapore’s largest network of shopping malls, we have thus embarked on creating a digital channel that supports our mall tenants in tapping the growth potential of e-commerce.

“By leveraging our extensive physical network as a competitive advantage, shoppers will enjoy an additional option of collecting
their online purchases in our malls. This unique feature will draw shoppers to our malls and reduce last-mile delivery costs for retailers in the long run.”

Both CapitaLand and Lazada will allocate resources to onboard retailers and promote the platform to shoppers, with the intention of rapidly scaling up the initiative in the next two years.


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