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Hair oil brand Parachute Advansed positions itself as the saviour of personal relationships

Indian hair oil brand Parachute Advansed has created a series of ads with McCann Worldgroup that looks to “inspire people to invest in the power of love”.

The campaign, which spans digital, print, radio and PR, focuses on rekindling personal relationships which the brand says have taken a backseat in our “increasingly hectic lives, responsibilities and aspirations”.

Marico Limited chief marketing officer Anuradha Aggarwal said: “Through this novel campaign, the brand extends its core of nurturance by championing a greater purpose of inspiring people to invest in the power of love.

“It encourages people to invest in their relationships and express their love to the ones that matter, amidst their busy lives. It transcends the communication from nurturance for hair to nurturance and love for relationships.”

Credits

Creative agency – McCann Worldgroup

Ad Director – Amit Sharma

Chrome, Music Director – Clinton Cerejo

Creative team – Prasoon Joshi, Pradyumna Chauhan, Mangesh Someshwar, Navin Chawla, Tarun Kumar, Mustafa Shaikh, Pritam Singh, Surabhi Dave

Account Management – Suraja Kishore, Sujala Martis, Pooja Muralidhara

Account Planning – Partha Sinha, Suraja Kishore, Pearl Vas

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