Largest ever Mumbrella Asia Awards jury revealed including 121 local, regional and global players

A diverse jury of media and marketing experts has been revealed for the Mumbrella Asia Awards, which takes place at the Marina Bay Sands on November 8. With 121 jurors, it is the largest jury in the history of the event – which is now in its fourth year.

Among those participating as judges are a number of local, regional and global leaders. From the Asia-Pacific the high-profile names include Uber APAC marketing director Renaud Besnard, Grab group vice-president of marketing Cheryl Goh, HubSpot APAC head of marketing James Gilbert, Facebook client partner for South East Asia Rahul Gupta, Twitter APAC managing director Maya Hari and Go-Jek chief marketing officer Piotr Jakubowsk.

Grab group vice-president of marketing Goh joins the jury

There is also LinkedIn head of communications for South East Asia and North Asia Linda Lee, Google Singapore head of marketing Pete Nuchanatanon, BBC vice-president of marketing and insights for APAC Terris Seow, Nielsen head of marketing for emerging markets Deanie Sultana and Spotify head of business marketing for APAC Joanna Wong.

In addition, joining them on the panel of jurors will be Mastercard head of marketing for South East Asia Deborah Goldingham, AIG chief marketing officer for APAC Michael Cook and Mediacorp head of brand and communications Karen Yew.

Yakob is among the global names onboard

Among the global names onboard are Genius Steals founder and principal Faris Yakob, the head of editorial at T Brand Studio (The New York Times content marketing arm) Nelly Gorcheva, VICE Media global general manager Hosi Simon and Droga5 global head of public relations Marianne Stefanowicz.

Meanwhile, other brands represented on the jury include Amazon, the Financial Times, Buzzfeed, Airbnb, Diageo, VICE Media, Mediacorp, L’Oreal, Expedia, ESPN, Hootsuite, Cisco, Reuter Communications, InMobi, Marriott International, Coconuts, The Splice Newsroom, YouGov, Outbrain, Williams Lea Tag, Taboola and Ooyala among many others.

Amazon is just one of many global, regional and local brands represented on the jury

The expanded jury size is part of a drive to make the judging process even more robust and rigorous. It comes after the announcement in early July that the second round of judging, for those entries that are shortlisted, will include live questions from jurors across three days in Singapore in October.

See the full list of jurors below:

  • Cheryl Goh, Grab group vice-president of marketing
  • Piotr Jakubowsk, Go-Jek chief marketing officer
  • Renaud Besnard, Uber marketing director for APAC
  • Nelly Gocheva, T Brand Studio International (The New York Times) global editorial director
  • Faris Yakob, Genius Steals founding partner
  • Karen Yew, Mediacorp senior vice president and head of brand and communications
  • Deborah Goldingham, Mastercard head of marketing for South East Asia
  • Christopher Gomez, XR Alliance founding member
  • Supriya Goswami, Inmobi APAC head of marketing
  • Roger Graham, Hootsuite APAC senior director of growth and marketing
  • Rahul Gupta, Facebook client partner for South East Asia
  • Marianne Stefanowicz, Droga5 global head of public relations
  • Deanie Sultana, Nielsen head of marketing and communications – growth and emerging markets
  • Rishad Patel, The Splice Newsroom co-founder and design lead
  • Byron Perry, Coconuts Media founder and CEO
  • Hosi Simon, VICE MEDIA global general manager
  • Michael Cook, AIG chief marketing officer for APAC
  • Darren Woolley, TrinityP3 global CEO
  • Jimmy Yar, The Talent Detective chief detective
  • Lawrence Yip, Sembcorp Development senior vice-president and chief marketing officer
  • Megan Yulga, Circles.Life marketing manager
  • Rhonda Taylor, Financial Times APAC communications and brand manager
  • Anna Hamill, Warc Asia editor
  • Linda Lee, LinkedIn head of communications for Southeast Asia and North Asia
  • Tan Rahman, former Huawei head of digital and media
  • Maya Hari, Twitter APAC managing director
  • Jonny Harvey, Taboola APAC managing director
  • Hina Kotecha, Williams Lea Tag marketing director for APAC and global head of marketing
  • Raine Lester, Reuter Communications content and communications manager
  • Nicole Liebmann, Exponential head of mobile for APAC and South Africa
  • Boon Lai, Cisco vice-president of marketing – collaboration business
  • Sowmya Achar, Near assistant manager of communications
  • Asiya Bakht, Havas Singapore director of marketing and communications for Asia Pacific
  • Peter Bakker, Immedia Services managing director
  • Jacqui Barratt, Salt CEO for APAC
  • Michelle Mah, SGK marketing and communications manager for APAC
  • Joseph Barratt, Mutant Communications CEO
  • Norman Patrick Barrientos, Honestbee assistant vice-president
  • Eileen Chan, co-founder and regional director
  • Mongchee Chang, Ooyala head of marketing for APAC and Japan
  • Daryl Lau, Offgamers chief marketing officer
  • James Gilbert, HubSpot APAC head of marketing
  • David Nemes, BuzzFeed brand strategy vice-president
  • Walter Santos Navarro, Sofitel Singapore director of marketing and communications
  • Terri Seow, BBC Global News vice-president of marketing and insights for APAC
  • Apoorv Sharma, Amazon head of product marketing and international expansion – native advertising
  • Kenny Ng, L’Oreal Travel Retail APAC digital manager
  • Pete Nuchanatanon, Google Singapore head of marketing
  • Lee Nugent, TEXT 100 regional director for APAC
  • Golf Nuntawat, NAWIN consultant
  • Amy Pak, Airbnb APAC connections and media activation manager
  • Edward Pank, Warc APAC managing director
  • Lynette Pathy, Ematic marketing lead
  • Naomi Michael, IPG Mediabrands APAC head of marketing and communications
  • Sean Murphy, Otter Products APAC head of marketing
  • Ian Chapman-Banks, Sqreem Technologies CEO
  • James Chen, Asian Television Awards editor – marketing and partnerships
  • Sylvia Chim, Diageo APAC head of communications
  • Saurabh Singhal, Jabra senior director and head of marketing for APAC
  • Timi Siytangco, Asia Content Marketing Association vice-chair
  • Tony Chow, Marriott International APAC regional director for creative and content marketing
  • Stephanie SNG, AccorHotels Singapore director of digital marketing, loyalty and partnership
  • Esther Cvejic, World of Style Productions content marketing and media communications consultant
  • Andrew Darling, Blis director of communications
  • Harriet de Swiet, Brand Learning managing director
  • Jean-Pierre De Moor, B.U.T. managing director
  • Joe Escobedo, Happy Marketer director of content marketing
  • Nick Fawbert, Mutiny Asia founder
  • Neil Gardner, Assicurazioni Generali chief customer officer for Asia
  • Dennis Hapatinga, TODAY Ogilvy & Mather head of digital and social
  • Max Hegerman, Electronic Arts brand director – mobile
  • Toby Hemming, Bold Media director
  • Sherlyn Hi, Mediacorp out-of-home media assistant vice-president
  • Carl Witton, Workbook CEO for APAC
  • Robert Williams, Asia Media Search principal and director
  • Tanya Wilson, Eyeyah! communications director
  • Tobias Wilson, APD Singapore CEO
  • Joanna Wong, Spotify APAC head of business marketing
  • David Ho, Navigator Asia business executive director
  • Rose Huskey, Maxus APAC chief client officer
  • Mark Ingrouille, Thoughtful Media Group president of international operations
  • Mark Jackson, Racepoint Asia deputy managing director
  • Simon Kearney, Click2View Asia CEO
  • David Ko, RFI Asia senior vice-president for APAC
  • Elgen Kua, MP & Silva APAC marketing and communications director
  • Kevin Lam, Sinclair Communications director and head of business development – Greater China
  • Bianca Lam, Holiday Inn Brand Family – Asia, Middle East, Africa at InterContinental Hotels Group senior brand manager
  • Shani Langi, Usual Suspects Creative partner and managing director
  • Rika Sharma, Social@Ogilvy Singapore group head
  • ShuQi Liu, Q Communications director
  • Rude Lee, Flyht Studio flight director
  • Chris Lu, AdAsia Holdings senior regional communications manager
  • Marc Mallett, ESPN head of sales for APAC
  • David McCaughan, Bibliosexual chief strategy officer
  • Priyanka Nath, Expedia digital marketing lead
  • Eshan Ponnadurai, Uber APAC marketing director
  • Dominic Powers, investor
  • Aaron Pearce, Octagon client services director
  • Alvaro Quesada, Tinkle business director
  • Vanessa Radd, XR Alliance founding member
  • Gavina Rajendran, IPG Mediabrands head of marketing and learning
  • Tom Robinson, MediaCom Australia head of content strategy and distribution
  • Chris Steedman, M&C Saatchi Mobile APAC managing director
  • Charlie Thomas, The Talent Business CEO for APAC
  • Stephen Tracy, YouGov Asia Pacific head of Singapore
  • Rochelle Vandenberghe, FWD Life Insurance Corporation head of marketing
  • Udita Vasishth, DataXu marketing manager for APAC
  • Vinoaj Vijeyakumaar, Sparkline co-founder and managing partner
  • Wendy Walker, Intuit head of marketing – rest of the world
  • Lawrence Wang, AIG digital and social director
  • Meilin Wong, SGK regional director of business development
  • Mei Wai Wong, Aspial Corporation business director
  • Voal Voal Wong, IN.FOM managing partner
  • Ian Rumsby, Weber Shandwick APAC chairman of strategy and marketing services
  • Sonya Madeira, Rice Communications managing partner
  • Valerie Maldon, Havas Singapore chief creative officer for South East Asia
  • Rohit Raj, The Glitch co-founder and creative chief
  • Lars Voedisch, PRecious Communications principal consultant and managing director
  • Rachel Jena, PHD Media strategy manager
  • Angeline Lodhia, Inskin Media Asia general manager
  • Jacqueline Shorey, Click 2 View Asia editorial content director

Mumbrella Asia publisher Dean Carroll said previously of the live judging: “We already have one of the largest and most senior juries in the region, and this latest step will add to the transparency and rigour of the process.

‘We aim for it to be indisputably the toughest – and most meaningful – accolade to win in the region,’ said Carroll

“We’re aware that there are a lot of awards shows out there, and have listened to industry concerns that in some cases credibility is not always what it should be when it comes to the judging process. This is why scam work sometimes wins awards and also why you get rumours that those entering certain shows are able to buy their way to an award win.

“As we run the Mumbrella Asia Awards for the fourth time, we aim for it to be indisputably the toughest – and most meaningful – accolade to win in the region.”

Mumbrella Asia has also introduced four new awards categories:

  1. Best Use of Experiential
  2. APAC Creative Agency Network of the Year
  3. APAC Media Agency Network of the Year
  4. APAC Public Relations Agency Network of the Year

The winners will be announced at a ceremony in Singapore on November 8. The date is earlier in the calendar than usual, with the awards taking place during Mumbrella360 Asia, which will happen in Singapore from November 7-9.

Entries for the awards will be accepted until August 4, with late entries accepted until August 11.

Details of how to enter are available on the awards website via this link. The judging period covers July 1 2016 to June 30, 2017. Work entered for the previous Mumbrella Asia Awards will not be eligible to be re-entered.

Below is the full list of Mumbrella Asia Awards categories now open for entries:

Asia categories

Best Use of Experiential (new)

Mumbrella Award for Bravery

Mumbrella Award for Insight

Mumbrella Award for Innovation

Mumbrella Award for Culture

Mumbrella Award for Data-driven Marketing

Mumbrella Award for Collaboration

Media Sales Team of the Year

Marketing Technology Company of the Year

Campaign of the Year

Ad of the Year

Agency Leader of the Year

Under-30 Achiever of the Year

PR Idea of the Year

Media Idea of the Year

Social Idea of the Year

Creative Effectiveness

Best Content Marketing/Native Advertising Work

Social Media Influencer of the Year

Most Engaging 360 Video/Virtual Reality or Augmented Reality Work

Engaging with Millennials Award

Best Use of Programmatic

Disruptor of the Year

Best Localisation of a Global Strategy

APAC categories

APAC Creative Agency of the Year

APAC Media Agency of the Year

APAC Public Relations Agency of the Year

APAC Specialist Agency of the Year

APAC Emerging Agency of the Year

APAC Creative Agency Network of the Year (new)

APAC Media Agency Network of the Year (new)

APAC Public Relations Agency Network of the Year (new)


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