News

Mongoose closes Men’s and Women’s Health in Malaysia

South East Asian media house Mongoose Publishing is to end its run with lifestyle magazines Men’s Health and Women’s Health in Malaysia, after just two years.

The Kuala Lumpur and Singapore-based company has held the licences for the international fitness and wellbeing magazines since 2015, when it took them over from Blu Inc.

However, during an era of plummeting print advertising expenditure and falling magazine sales globally, the company will publish its final editions in September.

Twelve people worked across both titles, including editor-in-chiefs Eugene Phua on Men’s Health and Sueann Chong on the women’s magazine. Mumbrella Asia understands the company is attempting to redistribute the team across other titles.

Sueann Chong

The company said in a statement: “Mongoose Publishing Sdn Bhd announced today that it has closed the Men’s Health and Women’s Health magazine brands in Malaysia. Mongoose would like to dedicated and passionate team on both titles and the advertisers and sponsors who have supported the brands.”

Eugene Phua

As well as the health titles, also publishes Time Out Kuala LumpurEsquire Malaysia, Expatriate Lifestyle and ELLE Malaysia. It remains unknown whether another publishing house will take over the licences.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing