Dr Mumbo

Mediacorp goes all Google on us with its ‘creative ideation’ space

When is an office not an office in the millennial world? When it’s lacking its own ‘creative ideation’ space of course.

Dr Mumbo is well aware that ideas do not flourish when the talent is suffocated by grey walls and cubicle office spaces. No, they come from ping pong tables, unlimited caffeinated beverages and fluffy cushions. It works for Google, right?

Clearly Singapore’s own national broadcaster Mediacorp understands the concept very well too and has decided to get down with the kids. Don’t believe Dr M, then just check out this Instagram picture from chief commercial officer Parminder Singh:

Kudos to Mediacorp for disproving the theory that spaces such as these are just for show.

Cynics might claim nobody ever works in these places and the reality is people remain at their desks. But there is proof otherwise: you can clearly see the creative juices flowing in that sole Mediacorp employee pictured.

And here’s another posted to Singh’s Instagram page, this time showing a carefully positioned basketball hoop and bicycle. For you never know when and how inspiration will strike.

Personally, Dr Mumbo loves to play hoop dreams while riding in a circle. So Google, stick that in your pipe and smoke it.


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