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AnalogFolk hires Imagination’s Shereen O’Brien as Asia strategy director

Hong Kong independent digital agency AnalogFolk has appointed a new director of strategy for Asia.

The London-founded creative shop has hired former Walt Disney Company and J. Walter Thompson veteran Shereen O’Brien, who has taken over the role from Jocelyn Liipfert Lam.

Having recently left the now-closed experiential agency, Imagination Hong Kong, O’Brien will lead AnalogFolk’s development of new regional business. She will also be tasked with bringing thought leadership to the agency’s roster of regional client, which include Pernod Ricard, Steelcase and Swire.

She will report to managing director and partner Chris Ryan. He said: “Shereen’s time in Asia includes eight years in Shanghai, so she joins a growing team of strategists with origin or depth of experience in the Greater China region and beyond.

“She brings smart insight, great creativity, and a strong track record in creating connected brand experiences for her clients. That includes break-through experiences in retail spaces. Her expertise is invaluable to the clients we partner with.

He added: “Shereen’s appointment comes at a time when our ambitions for growth in Asia are taking off. Clients are looking for specialist agencies with great collective talent, and we are very pleased to be attracting people of Shereen’s calibre”.

O’Brien said: “AnalogFolk has been the agency to watch since it opened its Hong Kong office back in 2015. So when Chris asked me to come on board, I was truly honoured. It’s exciting to be joining the team as we are expanding our Asia operations and I look forward to the next chapter of growth.”

Founded in 2008, AnalogFolk now has offices in Sydney, New York and Portland, as well as those in London and Hong Kong.

The Hong Kong shop recently won a pitch to become digital agency-of-record for the wellness start-up Biorna Quantics. 

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