FYI

The Hoffman Agency wins PR account with Sentosa

The Hoffman Agency has been named the public relations agency-of-record for the Sentosa Development Corporation following a five-way pitch.

The agency competed against Affluence PR, Baldwin Boyle Shand, Redhill and the incumbent Asia PR Werkz for the S$250,000 account.

The announcement:

“Fondly known as The State of Fun, Sentosa is where visitors can enjoy an exciting array of themed attractions, sandy beaches, nature trails and much more. Situated just minutes away from the Singapore mainland, guests can also conveniently hop over to treat themselves to unique F&B experiences such as underwater dining, at locations like the quayside and beachside, or simply de-stress at the beach bars after a hard day’s work, amongst various leisure options.

“We picked Hoffman for their eclectic mix of qualities, which align well with the Sentosa brand. We look forward to harnessing Hoffman’s experience in various industries such as leisure, F&B, entertainment and tech. Together, we will work to welcome more visitors to Sentosa, and encourage our local residents to rediscover the island as a recreational spot with unique experiences that will draw them to visit more frequently.” said Ms Tay Cheng Cheng, Director, Branding & Communications, SDC.

“The Sentosa narrative is one which spans decades, etched in the hearts of Singaporeans and visitors alike. As an agency that prides itself on injecting an element of creativity into all our content, we are excited to be given the opportunity to write the next chapter of the Sentosa story, building on its pre-eminent reputation as The State of Fun,” said Shawn Balakrishnan, general manager of The Hoffman Agency.”

Source: The Hoffman Agency

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