Dr Mumbo

The solution to illegal gambling in Singapore – send in the SWAT team

Three years on after becoming a global laughing stock for its badly-timed World Cup campaign, Singapore’s National Council on Problem Gambling has released its next effort – much to Dr Mumbo’s amusement.

For those who need a memory refresher, the ‘Kick the Habit’ ad went viral and was even spoofed on Jimmy Fallon for inadvertently predicting the outcome of the 2014 tournament.  

However, while the anti-gambling body has left football predictions to the pundits this time, there’s no shortage of ill-judged content.

The ad begins on a fairly harmless note with a group of friends enjoying a drink one night. So far so good: sounds like every other night of the week for Dr M. That is until one of the friends is caught betting on a game.

Cue a dream sequence inside his friend’s head showing family eviction, credit card fraud and before you know it what looks like a SWAT team raid. Is this a Michael Bay movie or a government ad? Dr M is seriously confused.

But nothing could prepare him for the ad’s finale.

Following his premonition, the man rips the betting slip from his mate’s hand and offers the best friendship advice imaginable: “Stop it.”

Indeed, Dr M has some advice for Singapore’s National Council on Problem Gambling. Talk to your creative agency and tell them one thing: “Stop it.”


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