Audit figures show more than 1,100 people attended the Mumbrella360 Asia conference

More than 1,100 people attended the inaugural Mumbrella360 Asia conference in early November, independently verified numbers from the Audited Media Association of Australia have confirmed.

Across the three days – from November 7-9 – some 1,143 visitors attended the event at the Marina Bay Sands in Singapore. 

The AMAA breakdown of attendees revealed that 29% were marketers and another 28% worked in marketing services. Meanwhile, 22% of visitors were from agencies (media and creative) and 9% were media owners. There were also attendees from the public relations world (4%) and the creative services sphere (also 4%).

During the conference, more than 100 speakers (including over 25 international speakers) participated in scores of sessions across four streams.

There was also a masterclass learning zone and large exhibition area as well as a networking event in a speed-dating style and a gala dinner, during which the winners of the 2017 Mumbrella Asia Awards were announced. In addition, the event garnered support from 23 sponsors plus government backing from the Singapore Tourism Board.

Welcoming the AMAA figures, Mumbrella Asia publisher Dean Carroll said: “We were absolutely delighted with the first-year turnout, it was beyond all expectation. And it was a no-brainer to get the figures audited by the AMAA – a credible body often used by our parent company in Sydney, Australia.

“Auditing the conference gives us peace of mind as well as our sponsors. Everybody can make grand claims about how many people came along to their event, but by auditing Mumbrella360 Asia we have real proof for our commercial partners. I don’t know why you wouldn’t go through the audit process as an event organiser, unless you have something to hide.

“Now we are greatly looking forward to year two of 360 here in Singapore in 2018. It will be even bigger and better next year – and you can be sure we will audit again.”


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