Ebiquity China management changes hands as D. Sriram takes over from Pauline Tsang

Media and marketing analytics company Ebiquity has undergone a changing of the guard in China following the departure of managing director Pauline Tsang.

Tsang, who has been with the company for nearly eight years, is to leave the consultancy firm “to spend more time on her personal priorities”, the company said in a statement.

She is to be replaced by D.Sriram, a 20-year media and digital marketing veteran, who notably led Starcom Mediavest Group in Asia-Pacific between 2001 and 2008.

Since then, he has worked for a number of media companies in Asia, including short stints as chief operating officer for Aegis Media and later Vpon in China and Taiwan respectively.

He said: “We have an enviable client roster in China across local and global assignments and are eager to offer all our clients a wider range of capabilities to help them navigate the complexities of modern marketing.”

Having worked as a consultant in China for a number of years, Sriam previously warned marketers against using experts who claimed the Chinese government and corruption hinder business opportunities.

Writing in Mumbrella Asia, he said China is “a bit different”, but does not have “fundamentally a different set of dynamics, or a different business model, or even a different set of motivations for getting people to accept a new way of doing things.”



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